Inspire

Flying High with Programmatic

Mon 8 May 3 — 5pm

A must event for Marketers, Media Buyers and Business Owners who wish to take their online advertising to new heights with Programmatic.

Ticket price: $40

All prices shown are in New Zealand dollars and inclusive of GST.

So exactly what is programmatic advertising and how will it grow New Zealand brands and businesses? 

If you're wondering 'what's next' in the ever-changing world of online advertising, this is the event for you. A must for Marketers, Media Buyers and Business Owners that want to keep abreast of the rapidly evolving programmatic landscape and how it’s maximising advertising ROI.

Zane Furtado, Acquire Online Programmatic Director will partner with Richard Thompson, KPEX CEO  and Adrian Pickstock,  IAB NZ CEO to give you a snapshot of the targeting options available within the programmatic ecosystem, as well as overview KPEX and the growth of programmatic in NZ.

Zane will provide an invaluable heads-up on how programmatic can drive greater cost efficiencies and increase campaigns ROI. He will  provide insights into exciting new online targeting tools, as well as the chance to  explore topics such as how to safeguard your campaign against ad fraud,  tackle viewability, broach transparency and how programmatic is impacting the marketplace now, and in the future Richard will be sharing insights on the KPEX roadmap for 2017 and how advertisers are using the Kiwi Premium Exchange as an opportunity to buy premium inventory at scale.

Adrian will give an overview of the programmatic growth in NZ and will share some of the pain points that brands are experiencing.

This must-attend event will offer expert insights, an overview of current trends and a window into what the programmatic future holds in NZ. A lively Q&A session will end the event.

45 minute presentation and Q&As. Drinks and nibbles provided

Event held in Auckland, Wellington and Christchurch

Speakers

Adrian is a seasoned media executive who has held senior leadership positions in NZ, Hong Kong, Dubai and South Africa.

He is CEO of the IABNZ, which represents NZ’s interactive advertising industry & holds a set on the t NZ Advertising Standards Authority Governance Board
With over 17 years experience in the digital & media business, having held numerous senior roles in the UK, across Europe and within NZ, Richard joined KPEX in early 2016. Richard is an ambitious business leader with a proven track record of building successful digital teams.
Zane has previously worked with multiple ad exchanges, ad networks, DSP’s, DMP’s and SSP’s as a digital marketer. He is a member of the IAB Board and frequently lectures at Unitech on programmatic topics. Zane brings his overseas experience in media planning and traffic management along with a strong knowledge of social media strategy.
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