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Digital Boost Checkable goes live in Waipawa

From our Partners

By Ministry of Business Innovation & Employment

20 April 2022


In January 2021, the Digital Boost programme was launched to help small business owners realise the benefits of digitising their business.


The programme was developed by the Ministry of Business, Innovation and Employment (MBIE) in partnership with the private sector, and helps support and enable the Government’s vision for New Zealand to have the most digitally engaged small business sector in the world.

Recently, Digital Boost has been working on some exciting developments, including the launch of the new Checkable tool on the Educate platform, the crowning of Waipawa – as ’Most Digital Town of Aotearoa’, and the large momentum the Digital Boost Alliance is gaining in supporting Kiwis to further digitise.

Be sure to check out the Techweek event page for any upcoming Digital Boost and Digital Boost Alliance sessions. During these sessions, you will have the opportunity to learn more about all of our exciting initiatives and find out how we can help you succeed in your digital journey.

Digital Boost and Alliance name Waipawa ‘Most digital town in Aotearoa’

On Friday 1 April – the Digital Boost team were in the Central Hawke’s Bay town of Waipawa to launch the new Checkable tool and to celebrate the town being named the ‘Most Digital Town of Aotearoa’.

Waipawa is home to around 130 small diverse small businesses, some of which had little to no digital presence. In the lead up to the event, Digital Boost, The Mind Lab, the Central Hawke’s Bay District Council and Digital Boost Alliance member, Zeald, collaborated to create e-commerce websites for 14 the town’s small businesses and then worked with them to take advantage of the free Digital Boost skills training and support available.

Jarra Borman, Head of Strategy for Zeald, who was on the ground in Waipawa to support the initiative, said “We’re really passionate about digitising New Zealand and see it as a way to increase productivity, build resilience in the economy, and meet the consumer demand we see online. Working with the Digital Boost team to digitise Waipawa was fantastic. We were very keen to support that vision with our GEM technology – it’s what the Digital Boost Alliance is all about.”

You can find out more about Zeald’s Digital Boost Alliance commitment here.

Minister for Small Business Stuart Nash, and MP for Napier City, was also in Waipawa to launch Checkable, to connect with the small business community, and to celebrate the town being named the most digital of Aotearoa. The Checkable tool is a world-first online assessment tool that rates businesses on their digital presence, identifies areas to improve performance and delivers a clear plan of action on what to fix and how

More than 100 Waipawa businesses now have online visibility. You can learn more about the ‘Most Digital Town of Aotearoa’ at Discover Waipawa.

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