Event Tips: Popular event types at Techweek

Not sure what type of digital event format to choose? Here is a simple guide to help inspire your event ideas. 

1. Webinar

What is it? 

A webinar can last from 30 minutes to 1.5 hours.  Information is usually presented by a speaker, an interview or a moderated panel discussion.

Audience type

Webinars are a versatile format for small and large audiences.
Key audience: anyone!

What attendees get out of it

Attendees stay informed on the latest issues by listening directly to experts in their fields.  Including a question and answer session is a great way to directly engage with attendees.  Learn more about creating a webinar from scratch.  

2. Workshop or seminar 

What is it? 

Workshops and seminars are interactive events, where attendees can engage in discussions on a chosen topic.  Seminars are more academic in style, while workshops are hands-on, working in real-time alongside the speaker.  Workshops and seminars usually last around an hour.

Audience type

Depending on the topic and the facilitator to participant ratio, audiences can be anywhere between 10-200. 

Key audience: targeted and specific interest groups.

What attendees get out of it

Engaging in group discussions.
Academic learning.
Hands-on experience.
Networking.
Working directly alongside an expert.

3. Hackathon

What is it? 

A hackathon is a design sprint between teams of developers and programmers.  It usually aims to solve a unique challenge outlined at the start of the session - creating unique code for websites, apps or robots.  It can also be used to crowdsource solutions or innovate.

The intensive collaboration can last from one hour to 48 hours. 

These can be done in-person, or online. 

Audience type

This is a format well suited to pre-formed, diverse teams.  

Key audience: computer programmers, others involved in software development, people with specific challenges to overcome.

What attendees get out of it

Competitive hands-on experience.
Academic learning.
Collaboration and networking.
Sense of achievement. 

4. Conference

What is it?

Conferences are large, multi-speaker events with a cohesive theme and multiple sub-topics.  Just like physical conferences, digital conferences can include breakout sessions, exhibition booths, sponsorship elements and networking breaks (BYO snacks and drinks!).

Conferences can vary in length, from two hours to several days. 

Audience type

Conferences are well suited to larger audiences, approximately 200 to 5000. Generally there is a charge to attend these events. 

Key audience: professionals and business people.

What the attendees get out of it

In depth topic engagement.
Meeting high calibre speakers.
Listening to the latest research.
Learning in breakout sessions.
Networking opportunities. 

If you still need further inspiration, or want to find out other ways you can contribute to the festival, be sure to check out Techweek's Discussion Forum.

By Team Techweek

  • Event Tips
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