By techweek Techweek
11 June 2021
Author: Asia Team, New Zealand Trade and Enterprise
The agritech market in Japan is worth almost $3 billion. Discover what agritech solutions the country is looking for, how to take advantage of government initiatives and how to join a virtual business trip with NZTE.
Japan is known for some high-quality agricultural produce such as top-grade wagyu beef, Koshihikari rice and sweet Fuji apples. However, its agricultural sector has been slowing over the years.Research has uncovered a $2.6 billion agritech market in Japan – ripe for New Zealand agritech businesses keen on entering the market. In this webinar, New Zealand Trade and Enterprise and Agritech NZ explore the opportunity in detail.
A key success factor in selling to this sector is to ensure precision farming solutions are paired well with smart farming technologies that have competitive AI algorithms and cloud computing to derive insights from data gathered. Solutions should also leverage alternative farming techniques such as vertical farming based on aquaponics and hydroponics.
Makoto Kinjo, director of ANZCO Foods Japan, explains the commercial opportunities for agritech, which lie in meat and dairy:
There is growing interest in ‘grass-fed’ farming in Japan, driven by the shift towards
and animal welfare. At the same time, individual and corporate farmers and local government have a need to efficiently use idle farmland in various parts of the country.
Despite these push and pull factors, there is a lack of expertise in the field, little government funding and few academic institutions providing research in this field.
So far, the Hokkaido Dairy Project driven by Fonterra and the Hokkaido Sheep Project by ANZCO Foods, Farmage and the Hokkaido government, are some early-stage initiatives to bridge technical cooperation between New Zealand and Hokkaido farmers.
Japan's farming sector also lacks soil and pasture management solutions. Things like remote sensing technology, measurement of soil nutrient status, soil mapping and irrigation systems are commonly used in New Zealand and so your solution will be welcomed in-market.
Many farmers also do not practise livestock management and health, animal husbandry, parasite management and do not have a good on-farm quality assurance system. New Zealand agritech businesses can provide their solutions in these areas to help commercialise pasture-based farming of livestock.
The Ministry of Agriculture, Forestry and Fisheries of Japan has a
programme, launched in 2016, to activate the agriculture, forestry, fisheries and food industries.
Dr Takuya Sato spoke about how Japan and New Zealand can collaborate through this programme. Under the FKII, there have been many technologies developed that can be shared with New Zealand to address the challenges in agriculture it is facing.
New Zealand agritech companies can join an existing research & development (R&D) platform under FKII and have discussions with Japanese companies, universities and scientists, or establish a new research group where New Zealand universities, companies and scientists can work on new areas for future collaboration.
If you are keen on exploring further opportunities in Japan, NZTE has an upcoming virtual business trip with a B2B business matching component, free for all Agritech NZ members and New Zealand companies.
Contact NZTE Tokyo Head of Business Development Manager Yoshifumi Imamura to express your interest.
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