The Miro Initiative: How Māori are creating transformational global food businesses from the regions.
In this session you will hear leading Maori innovators, thought-leaders and investors talk about: Māori values consumers care about, increasing land productivity sustainably, driving social impact from regions, owning the value chain end-to-end, how IP ownership drives future nutrition, how working collectively creates global scale, and how to capture the massive regional development opportunity on our doorstep and take it to the world. #GoodForTheWorld
Building a high value, global premium food brand
Professor David Hughes is Emeritus Professor of Food Marketing at Imperial College London, and Visiting Professor at the Royal Agricultural University, U.K. He is a much sought-after speaker at international conferences and seminars on global food industry issues, particularly consumer and retail trends. Around the globe, he works with food and beverage supply chain companies – including farm input, growers, manufacturers and ingredient companies, retailers and food service firms – to assist them in management training, strategy and Board level decision-making.
David is going to talk about ‘what is a HVPGFB today and what’s it going to be in future’? He will provide examples from around the world. David will be joined at the breakout session by Melanie Auld, Global Marketing Manager at Zespri International and Louise Beard, a director at FORWARD Insight & strategy. They will talk about knowing your consumer inside and out and provide multiple brand examples.
Following these presentations, there will be the opportunity for Q&A with the audience.
How to use the art of storytelling to connect with your global customers
Learn how being of New Zealand (as opposed to ‘from New Zealand’) can play a powerful role in building and creating meaningful relationships with your customers and distributors. This hands-on workshop, presented by NZ Story, will help you engage with your customers through storytelling and by infusing the values and characteristics that make us the ingenious Kiwis we are.