Fri 25 May 5 — 8pm
Fri 25 May 5 — 8pm
This event uses an external ticketing provider. You will be redirected to their ticketing system once you click to book.
Please note: this event is managed by an event organiser independent to Techweek. Techweek is not responsible for the event content, ticketing process and/or the health and safety of attendees at the event.
The workshop covers everything about leveraging social media to grow your business. The following business questions are answered:
TOPIC 1: MANAGING AND ALIGNING SOCIAL MEDIA
How to achieve business-social media alignment?
How to formulate a social media strategy?
What should go into our social media strategy?
How to formulate social media content, account, and platform strategy?
TOPIC 2: SOCIAL MEDIA MARKETING & OPTIMIZATION
How to promote our product and services through social media (Facebook, Google, YouTube, LinkedIn)?
How to get traffic/customers to our website?
How to get listed at top of Google search engine result page (SERP)?
What are paid and organic SEO techniques?
What are paid and organic search engine optimization (SEO) techniques (e.g., link-building, social sharing, Alt Text, keywords, anchor Text, etc)?
TOPIC 3: SOCIAL MEDIA DATA ANALYTICS
How to make sense of big social media data?
Who are our customers and what they say and do?
What tools should I use to analyze social media data?
How to measure our return on investment (ROI)?
What KPIs should we use?
What the different types of social media analytics (i.e., descriptive analytics, diagnostic analytics, predictive analytics, and prescriptive analytics)?
What are common social media analytics limitations and issues?
TOPIC 4: SOCIAL MEDIA SECURITY PRIVACY & ETHICAL
How to secure our social media platforms?
What are social media risks?
What can we sue or be sued for?
What are privacy and ethical issues surrounding social media use?