Growing Tech Tall Poppies: Digital Marketing Masterclass with an International Expert

The event looks at how tech companies can improve the efficiency of their selling.
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Please note: this event is managed by an event organiser independent to Techweek. Techweek is not responsible for the event content, ticketing process and/or the health and safety of attendees at the event.

New Zealand produces plenty of innovation that is good for the world, we just want more of the world using it.

This event will look at the data behind the sales and marketing performance of Kiwi hi-tech exporters from the NZTE-sponsored Market Measures study. The data shows we are skilled but inefficient sellers of our innovation, especially compared to USA benchmarks.

The event will also look at how tech companies can improve the efficiency of their selling, particularly by using more indirect and online marketing tactics. It will focus on some practical approaches to improving sales efficiency.

Concentrate's directors will be joined by international expert in digital marketing, Jo Williams from HubSpot, to present this event.

Jo Williams is HubSpot's Head of Marketing for Australia & New Zealand. Jo is responsible for growing brand awareness and demand generation for HubSpot in ANZ, as well as fostering alignment with HubSpot's sales teams, driving initiatives to boost sales productivity and ultimately grow revenue. Jo previously held roles at Google and PayPal, and has over 10 years' experience helping small and medium-sized businesses to succeed.

  • Education
  • Manufacturing
  • Marketing
  • Meet-up
  • Software/SaaS
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Speakers

Experienced tech marketing professional who's worked on projects with exporters from the software, electronics, engineering, medical device and specialised manufacturing sectors. Deep expertise in lead generation for B2B tech sales teams.
Jo is responsible for growing brand awareness and demand generation for HubSpot in ANZ. Jo previously held roles at Google and PayPal, and has over 10 years' experience helping small and medium-sized businesses to succeed.
Owen has extensive experience in the New Zealand technology industry, in technical, sales and marketing roles, helping businesses successfully develop, use or commercialise technology-based products and services.
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