If you are a startup, an existing business evaluating new product strategies, or an investor supporting tech innovators, or just have a ton of ideas and don't know which one to focus on, come along to get some hands-on practice on defining, or simply confirming, your product market fit.
Does your organisation have trouble defining, analysing, and prioritizing what the customer REALLY wants? Are you working with an agile team concerned with delivering more stories rather releasing a product that understand and solves the customer’s problem? Do you have concerns that your customers aren’t using your products as intended? Do you have an innovative idea, and are trying to understand how to turn it into a product?
In this 3 hour intensive workshop, we will use Story Mapping and the Lean Product Process to learn how to iterate your way to product-market fit. The workshop starts with how to understand, define, and prioritize customer needs. You will learn how to formulate your value proposition to ensure your product is differentiated from the competition. You’ll also learn how to define and build a story map to really understand the user’s journey and context, and an MVP prototype to test your value proposition with customers. The workshop will also explain how to translate what you hear from customers into actionable learning so you can rapidly iterate and improve your product. Workshop concepts will be illustrated via real world examples and class exercises.
You should be present for the whole duration of this event.
Tasneem (Tas) Gould has been privileged to see some of NZ's best software companies from the inside with a career that includes stints at Exonet, Greentree, PayGlobal, Orion Health, and now Xero.
She is passionate about modern Product Management, Agile and Lean methodologies to build products customers love, and leveraging UX and metrics to make sure products are truly successful.
She co-runs an Agile and Product Management training company and also runs and manages tech community groups.
I am an enthusiastic and exceptionally impactful product leader with a history of success in all aspects of Product Management, from vision and strategy to requirements specification, customer engagement programs, go-to-market, launch, retention and retirement in both IC and Management roles.
For any booking related questions or issues, please call iTICKET on 0508 iTICKET