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Data Driven Farming iStock 1205560316

Data-Driven Farming

A conversation to envision & build data-driven farming in Aotearoa


Thursday 27 May
12:00pm - 1:00pm


AUT City Campus, WG308, Level 3, Sir Paul Reeves (WG) Building,
55 Wellesley St E, Auckland
Free event
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Data Driven Farming iStock 1205560316

What's it all about?

Data-driven farming: having the right data at the right time to make better decisions. 

Data-driven farming is the use of data to augment decision-making in farming systems to improve food system outcomes such as quality, productivity, profits, food security and environmental sustainability. The potential for data-driven farming to improve food systems has recently expanded due to the advances in three key areas:

- Data generation
- Data processing
- Predictive analytics

However, for farmers to best benefit from data-driven farming, tools and applications need to be designed for their specific situations and capacities. In addition, measures are needed to ensure that farmer-generated data is not exploited or misused; and that farmers, usually the least powerful parts of a value chain, must grasp every opportunity to be included in the collective data flows within agri-food systems.

This session is set up to initiate a conversation on the above topics and bring together government officials, founders, investors, researchers, and farmers who could work together to envision and build data-driven farming in Aotearoa New Zealand.


Anthony Griffin - AUT

Lecturer and Researcher at AUT

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Sarah Hindle - NZTE - Agritech and My Food Bag

Agritech Industry Transformation Lead

Sarah is focused on the application of technology for good and currently is advising the New Zealand Government on its strategy and implementation for the Agritech ITP, as well as being an Independent Non-Executive Director at My Food Bag, NZ’s leading meal-kit company.

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Kylie Horomia - WayBeyond

Head of Industry Transformation at WayBeyond Ltd

Kylie has over 20 years in communications and almost 10 years in the Horticulture industry, most notably with T&G Global, Autogrow and now WayBeyond as Head of Industry Transformation. Kylie is on the Executive Board of the NZ Guild of Agricultural Journalists and Communicators and worked to develop the Global CEA Census alongside New York based industry partner Agritecture Consulting.

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James Robertson - FMG NZ Young Farmer of the Year

James is the current FMG New Zealand Young Farmer of the Year, the youngest to win the iconic contest in its 51 year history. He is the chairman for the Auckland City Young Farmers Club. He holds a bachelor of AgriCommerce and has experience in the primary sector from on farm to international trade.

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Eleshea D'Souza - Livestock Improvement Corporation (LIC)

Corporate Development Manager

Eleshea is the Corporate Development Manager at Livestock Improvement Corporation (LIC), a NZ farmer-owned herd improvement and agritech co-operative, where she manages the commercial pipeline of mergers and acquisitions (M&A), strategic partnerships, collaborations, distribution and internal commercialisation.

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Brendan O'Connell - AgritechNZ

Chief Executive at AgritechNZ

Brendan is Acting CEO of AgritechNZ which brings together the New Zealand agritech ecosystem to unleash New Zealand’s agritech expertise, globally and locally. Over the last decade of work in the Agritech sector, Brendan has developed a strong affinity with the primary sector: its people and its purpose. He is particularly interested in the role of technology in protecting, unlocking and amplifying value from primary produce.

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