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Digital Marketing 101

Learn the fundamentals of digital marketing as a small business owner and how to put it into practice yourself.


Wednesday 26 May
9:00am - 5:00pm

Tai Poutini Polytechnic,
73-87 Tainui Street, Greymouth, New Zealand
Paid event
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What's it all about?

We will educate and provide local businesses with practical tools for marketing their products online.

At the end of our workshop businesses will learn how to develop a digital marketing plan, how to develop content buckets for their social media channels, how to get the most out of newsletter marketing, Facebook and Instagram advertising, and how to measure and understand insights from their digital channels.

8 - hour interactive workshop with a one-hour break at lunch. This will include a Q&A session where we work with the individual businesses on any particular queries they may have about their own business.

Topics Covered

SWOT analysis of existing business practices. Developing a digital marketing plan using the SOSTAC model. Search engine optimisation (how to make your website shine on Google). Customer Relationship Management (CRM) platforms. Website analytics, alerts, and social listening. Paid advertising and remarketing through Facebook Business Manager. Newsletters. Content buckets for social media channels. Marketing and sales automation. Useful, free online tools your business can utilise.

View the event website for more information.

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