Silicon Valley is great--but it's far from the only option for a strong US launch. In addition to being one of the fastest growing cities in the US and the "music capital of the world," Austin has a thriving startup ecosystem, great business incentives, and tacos that will make you blush.
Changes in the US have been catalyzed by the pandemic with no sign of slowing down, placing cities like Austin at the forefront of opportunities to get to market faster, with less cost-of-entry than launch points like San Francisco and New York. A city that couldn't be more different than the rest of Texas, Austin is unparalleled in both business and livability.
We'll share anecdotes and resources to get you thinking about another (better) city for your company's US presence--and, if asked nicely, we might even part with the secrets for true Texan tacos.
Elizabeth Jennings leads US-based Venture Atlas Labs for healthcare commercialization and serves on the Board of Directors for SWAN Impact Network and the Texas Global Health Security Innovation Consortium. She is a frequent global speaker, practical advisor, and renowned palliative gardener.