This panel session explores how New Zealand tech companies can achieve sales success in the US. Scott Sambucci, an expert in helping B2B start-ups grow sales faster, will answer questions on how you can scope opportunities in the US, how to recognise real buyers, how to present your company in the US and if you need to hire a US-based salesperson to be successful.
Learn more about how your tech business can grow with NZTE.
Scott Sambucci is a startup coach, speaker, podcaster and best-selling author. He has spent 25 years building and selling enterprise technology products as an executive at two publicly traded companies and leading three Silicon Valley startups, each to their first million in revenue.
Today, as the Chief Sales Geek at SalesQualia, Sambucci’s works with enterprise SaaS startups and tech companies all over the world and across several industries, including FinTech, HR Tech, EdTech, Health Care, Manufacturing, Construction and artificial intelligence.
Ruth is New Zealand's trade commissioner in San Francisco and is responsible for promoting and facilitating trade opportunities and strategic relationships for New Zealand businesses on the United States' west coast. She joined NZTE in 2004 in New York, returning to New Zealand in 2008, she held various senior roles across the organisation.
Before taking up her current post in San Francisco, Ruth was NZTE's director of governance, sales and strategy advisory services and led the private sector Beachhead advisor network. Before joining NZTE, she held management roles at Telstra and Sensis in Australia and lived and worked in Germany.