It’s no longer enough to just sell your product or service, talking about features, benefits or price. It needs to mean something more than that - having values, purpose and differentiators that resonate with your target audience.
The New Zealand Tech and Innovation Story (Tech Story) is a marketing initiative designed to deliver a consistent and compelling way of promoting our tech and innovation capabilities to the world.
To keep pace with the changing world, the Tech Story is being refreshed to support our tech businesses internationally - growing tech exports, attracting investment and tech talent.
At this interactive webinar, you’ll get the opportunity to understand and explore key domestic and international insights uncovered through our research and what that means for creating a strong brand story.
The event features NZTech Chief Strategy Officer, Julie Gill, and IDC New Zealand Country Manager, Louise Francis. You’ll also get to hear from local tech businesses that are already active in international markets.
Randy Komisar has worked in Silicon Valley for over 35 years as an entrepreneur, investor, professor, and writer - partnering with innovators to build success from their vision. For several years now he has been working with New Zealand investors, entrepreneurs, policy makers and educators to create a thriving innovation economy founded on Kiwi values and opportunities.