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Analytics - The Importance of Measuring Success

This session is focused on measuring success with analytics and will include some insights into Google Analytics 4.

Date and time:

Thu 19 May 12:15 PM - 1:30 PM

Virtual + In person


Cucumber Software, 293 Fraser Street, Parkvale, Tauranga 3112


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Analytics - The Importance of Measuring Success

Millions of businesses, large and small, rely on Google Analytics to understand customer preferences and create better experiences for them.

The focus of the presentation is how critical it is to set up tracking on your business website, so that you are able to measure conversions. Every business website is different, so a conversion is different as well. If you sell online, you want to know about making sales but for all businesses a conversion can also be submitting a contact form or downloading a PDF.

Learn about how to put a dollar value against every website visit and use it to optimise marketing campaigns through all your digital channels.


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Nick Baker

Digital Analyst/Web Analytics Specialist

Nick has over 20 years experience in analytics.  What he doesn't know about doesn't matter in the world of web analytics. 

He has worked at Cucumber for over 10 years working with many local clients and using Google Analytics as the basis for them to improve their digital presence. Nick has developed his knowledge in all areas of the digital world and is able to advise on almost all digital issues for companies.