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Digital transformation

Homegrown tech: Transforming Kiwi SMEs online

Join Zeald as they discuss how Tech has evolved to provide NZ SMEs and Kiwi communities with the tools needed to thrive online

This event does not require registration.

Homegrown tech: Transforming Kiwi SMEs online

Date and time:

Wed 18 May 12:00 PM - 12:30 PM


Nationwide (more than one region)


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This Techweek22 event is brought to you by the Digital Boost Alliance, a partnership between public and private sector organisations focused on motivating and inspiring small businesses, individuals, and communities across New Zealand to lift their use of digital technologies. Each Alliance member has committed to providing free, subsidised or discounted offers or services to help Kiwis succeed in their digital journey. View Zeald's commitments here.

It’s a big digital world out there. And indeed, it’s a journey to fully adapt and transform to thrive in both the physical and digital worlds, without getting lost or stuck! In this session, Zeald will explore the stages of digital transformation for a small or medium business in Aotearoa.

Join Zeald's Lisa Maya as she looks at the different technologies that exist within each stage, and discusses how you can use them to progress on your own digital journey and improve performance.

From Zeald's own e-commerce platform that has been getting Kiwi businesses online for more than 20 years, to more recent developments like Marketplaces and social/community tech. We will also look at Zeald's integration technology, which joins the digital dots so that your tech plays nice with others, and does its job.

Come join us to better understand this space, with real-world examples from the NZ business community that show digital transformation and homegrown tech at their best.

Click here to see the full list of MBIE Hikina Whakatutuki events during Techweek


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Lisa Maya

Client Services Manager at Zeald

For more than a decade Lisa has focused on the digital space where her love for all things process and operations has helped her drive digital adoption and transformation for the businesses she works with. With extensive knowledge of ecommerce technologies, the local digital landscape, and digital strategy and marketing, Lisa knows the power and potential of digital to help lift performance for small and medium businesses in Aotearoa.


Presently, Lisa oversees the delivery of client services at Zeald. She also leads digital webinars - with Zeald, and as guest speaker with Digital Boost - focused on helping Kiwi SME businesses to adapt, evolve, and thrive online.

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