Learn how established businesses can adopt a proactive approach to innovation while borrowing ideas from start-ups.Register now
Wed 18 May 12:00 PM - 12:30 PM
All businesses need to change and adapt, but if your mission is tightly coupled with fast-evolving technology, this is even more relevant.
In this online webinar, Adam Lyness will show that when it comes to creating a competitive advantage through innovation, established companies have major advantages. They are already domain experts, they have deep knowledge of their target market and they have customers.
By adopting a start-up mentality, your established business can combine these advantages with the cost and time-to-market benefits of lean start-up methodologies.
New Zealand businesses generally under-invest in innovation and R&D so Adam will discuss how to build a process around innovation and what metrics to set for assessing costs and risks. Throughout the session, Adam will also sprinkle some real-world examples of projects and share advice on where to get help and tap into sources of funding.
Adam Lyness is a Business Development Manager and Co-Founder at Intranel, a custom software and hardware development company based in Christchurch.