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Leaders & innovation

Innovation - What Established Businesses Can Learn From Start-Ups

Learn how established businesses can adopt a proactive approach to innovation while borrowing ideas from start-ups.

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Date and time:

Wed 18 May 12:00 PM - 12:30 PM


Nationwide (more than one region)


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Innovation - What Established Businesses Can Learn From Start-Ups

All businesses need to change and adapt, but if your mission is tightly coupled with fast-evolving technology, this is even more relevant.

In this online webinar, Adam Lyness will show that when it comes to creating a competitive advantage through innovation, established companies have major advantages. They are already domain experts, they have deep knowledge of their target market and they have customers.

By adopting a start-up mentality, your established business can combine these advantages with the cost and time-to-market benefits of lean start-up methodologies.

New Zealand businesses generally under-invest in innovation and R&D so Adam will discuss how to build a process around innovation and what metrics to set for assessing costs and risks. Throughout the session, Adam will also sprinkle some real-world examples of projects and share advice on where to get help and tap into sources of funding.

Adam Lyness is a Business Development Manager and Co-Founder at Intranel, a custom software and hardware development company based in Christchurch.


Techweek22 Speaker Bio

Adam Lyness

Business Development Director, Co-Founder

Adam is an entrepreneur and emerging technology leader. Through his role with Intranel, he enables business partners to accelerate technology delivery using a lean, business-driven approach.