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Leaders & innovation

Marketing customer automation in the cloud

Panel discussion on ANZ’s journey to CCA (Customer Communication Automation) and a customer suitability pathway

Marketing customer automation in the cloud

Date and time:

Tue 17 May 11:30 AM - 12:30 PM


Nationwide (more than one region)


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Marketing customer automation in the cloud

Did you miss this event? You can watch it on demand:https://connectnz.zoom.us/rec/share/ypJpYeBA7XshklnzmQc10wT7qxaV1tbTvZ1l1svP2pGdZR2grrDbJNGReNFpZsoC.SuLPnjYZj1__d6Yb

Engaging discussion that talks through the challenges to using the Cloud for marketing automation, the opportunities it provides and the improvement it adds to the customer experience

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Hayley Anderson

Platform Lead, ANZ

With over 20 years’ experience in the Financial services industry Hayley has led operational teams as well as facilitated cross-functional teams to develop and execute large scale business transformation initiatives delivering improved operational efficiency, top line revenue, reduced costs & enhanced  customer experiences.  She has a talent for looking across boundaries to solve large-scale problems and loves a challenge. Hayley is always looking for an opportunity to learn about a new industry, technology or people. 

Diana Van Nispen 600x

Diana Van Nispen

Head of Customer Value, ANZ

Diana is responsible for turning actionable customer insights into personalised relevant and timely customer conversations, across channels customers prefer to interact in, with the purpose to improve financial wellbeing and lifetime value of ANZ’s customer base.  Diana has decades of experience within personalised data driven marketing. Diana’s passion for delivering memorable customer experiences was founded when she started her career in hospitality management, having earned a Bachelor in Hotel Administration from The Hague hospitality business school.

Seb Watson

Sebastian Watson

Chapter Lead - Customer Insights, Spark NZ

Seb has always been curious about why people behave the way they do and fascinated by the power of technology to improve lives.

These passions have led Seb through his career across insights and innovation where he has developed a knack for uncovering and sharing what is most important when designing products, communications and experiences to best serve people’s needs.

Seb has been leading the Customer Insights function at Spark for 3 years and loves how this role allows him to foster his passion for understanding people and the role technology can play in their lives. A great person once said: “Stay hungry, stay foolish”, Seb believes this is a great way to live by remaining open to new experiences for personal growth and taking joy from learning along the way.