China’s gaming outlook for 2024

China's gaming sector stands as a global powerhouse, characterised by rapid growth, technological innovation, and evolving consumer preferences. With a massive population of gamers and a dynamic market landscape, China remains at the forefront of the gaming industry, driving trends and shaping the future of interactive entertainment.

China leads the world in gaming, generating billions yearly. Despite regulation hurdles and market fluctuations, the sector grows steadily, driven by mobile gaming and esports. China’s gaming industry operates in a complex regulatory environment. Government oversight aims to maintain social stability and regulate minors' gaming habits, impacting both domestic and foreign companies.

Despite challenges, China’s gaming sector thrives, presenting vast opportunities for companies and investors in this lucrative market.

Join NZTE and Anthony Lau from Tencent Games as we dive into the opportunities, consumer trends, market entry and regulation in China.

In this 60-minute webinar, our experts will cover:

· An overview on China Gaming industry

· Industry trends, key players, market shares, variety of games as well as consumer profiles

· An update on the market access issues

Why attend?
This webinar will take a deep dive into gaming in China – covering key opportunities and answering questions on what’s involved in getting your game into the Chinese market. This webinar is suitable for all New Zealand gaming studios, particularly those who have an active interest in the China market.

Te Taurapa Tūhono | New Zealand Trade & Enterprise (NZTE) is proud to produce this webinar as a strategic partner of Techweek24. NZTE supports tech businesses of all kinds, big or small, to find success overseas. We provide local market knowledge, help them prepare to scale internationally, and connect them with growth capital and funding options.

Explore NZTE’s full lineup of events for Techweek24 or learn more about how we can help take your tech business to the world.

Unable to attend this time? Register regardless, and we'll provide you with a recording of the webinar and any additional resources.