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Cracking the US Market – insider insights

Hear from experienced founder, CMO, advisor and investor Tim Boyle on entering the US market; lessons learned and advice to other businesses

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Date and time:

22 May, 11:00 AM - 12:00 PM

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Cracking the US Market – insider insights

Tackling the US takes grit, focus and a deep understanding of the customer problem you’re solving and a whole lot of mahi to breakthrough, but it also presents a multitude of opportunities.

Join NZTE and seasoned entrepreneur Tim Boyle on his experiences entering the US market; lessons learned and advice for other tech businesses.

In this 60-minute webinar, Tim will share his experiences as a founder, successfully tackling the US market, what he’s learned, advice he’d give his younger self and what he wishes he knew before he embarked on US growth. We’ll cover:

· Understanding the value your solution provides to customers in terms of money saved or productivity gained

· Being clear on your ideal customer persona

· Understanding sales cycles and who makes the purchase decisions

· Establishing US ready brand and marketing strategy

· When to hire and building company culture across time zones

This conversation will be facilitated by NZTE’s Trade Commissioner for San Francisco, Ruth Macleod.

Why attend?
Learn about the opportunities and challenges of acquiring customers and expanding in the US market from a seasoned US market expert.

This webinar is suitable for New Zealand tech businesses, particularly those with plans to enter the US market, or who want to assess if it may be a good fit for their business.

Te Taurapa Tūhono | New Zealand Trade & Enterprise (NZTE) is proud to produce this webinar as a strategic partner of Techweek24. NZTE supports tech businesses of all kinds, big or small, to find success overseas. We provide local market knowledge, help them prepare to scale internationally, and connect them with growth capital and funding options.

Explore NZTE’s full lineup of events for Techweek24 or learn more about how we can help take your tech business to the world.

Unable to attend this time? Register regardless, and we'll provide you with a recording of the webinar and any additional resources.