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DataMasque on breaking into Brazilian tech market

Hear from NZTE tech customer DataMasque on their successful market entrance in Brazil.

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Date and time:

22 May, 9:00 AM - 10:00 AM

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DataMasque on breaking into Brazilian tech market

Brazil's tech sector has been experiencing steady growth, driven by increasing digitalisation, adoption of e-commerce, and investment in technology infrastructure. The largest economy in Latin America, Brazil represents 54% of the region’s digital market.

While Brazil presents numerous opportunities for tech exporters, it also presents various challenges, such as intricate tax systems, economic volatility, and intense competition.

Join NZTE and DataMasque to hear insights on how a fellow New Zealand tech business successfully navigated entering this dynamic and complex market.

In this 60-minute webinar, the team from DataMasque will provide a fresh perspective on how a kiwi business approached entry into one of the world’s largest economies. You’ll hear insights on:

· Leveraging in-market partners to bring credibility and reach

· The importance of product localisation

· Lessons learned on doing business in Brazil, from taxes through to hiring

Aimee Lin - Technical Co-Founder & CPO, DataMasque
Grant de Leeuw - CEO, DataMasque

Facilitator: Silvia Roizenblatt - Business Development Manager - Sao Paulo, NZTE

Why attend?
Learn about opportunities, challenges and recommendations through the lens of a small New Zealand tech company, who has just closed a 3-year deal with a big Brazilian player and hired local staff.

This webinar is suitable for New Zealand tech businesses, particularly those with plans to enter Brazil, or who want to assess if it may be a good fit for their business.

Te Taurapa Tūhono | New Zealand Trade & Enterprise (NZTE) is proud to produce this webinar as a strategic partner of Techweek24. NZTE supports tech businesses of all kinds, big or small, to find success overseas. We provide local market knowledge, help them prepare to scale internationally, and connect them with growth capital and funding options.

Explore NZTE’s full lineup of events for Techweek24 or learn more about how we can help take your tech business to the world.

Unable to attend this time? Register regardless, and we'll provide you with a recording of the webinar and any additional resources.