Women in Export: Building a tech startup starts here

Female founders already deal with a good dose of imposter syndrome. Add to that having limited technical knowledge when trying to bring their genius app or software solution to life, these women face a very real issue of working in a world that is totally foreign to them.

If you’re in this boat, we hear you! Join NZTE and our panel of inspiring non-technical and technical female founders (NTFFs) as they share their success stories, advice, and practical tips on navigating this complex landscape.

In this 60-minute webinar, you’ll hear insights on:

· Practical steps and resources for NTFFs to identify a starting point, including defining your idea, conducting market research, and understanding user needs and pain points.

· Strategies for identifying and collaborating with trustworthy partners, whether it's hiring a development team, working with freelancers, or partnering with technology providers.

· Managing costs effectively, including budgeting tips, evaluating development proposals, negotiating contracts, and understanding potential hidden expenses.

· Methodologies for tracking progress, setting milestones, and measuring success indicators to ensure the software development process stays on track and aligned with business goals.

· Define what success looks like for NTFFs in terms of product launch, user adoption, revenue generation, and long-term sustainability, emphasizing the importance of defining and measuring success metrics from the outset.

· Common roadblocks and challenges NTFFs may encounter during the development process, such as technical hurdles, scope creep, resource constraints, and decision-making dilemmas.

· The importance of building a support network of fellow NTFFs or mentors who can provide guidance, share experiences, and offer emotional support throughout the software development journey.

By addressing these key insights, NTFFs can gain a better understanding of the software development landscape, make informed decisions, and navigate this journey with confidence and clarity.

Why attend?
If you’re a female founder building an app or software product, but don’t know where to start or who to trust, this forum is for you. We’ll share real-life examples and practical tips to help you succeed on this journey.

This webinar is suitable for non-technical female founders who are early in their journey or have been working on their product for a while but are struggling to make progress.

Te Taurapa Tūhono | New Zealand Trade & Enterprise (NZTE) is proud to produce this webinar as a strategic partner of Techweek24. NZTE supports tech businesses of all kinds, big or small, to find success overseas. We provide local market knowledge, help them prepare to scale internationally, and connect them with growth capital and funding options.

Explore NZTE’s full lineup of events for Techweek24 or learn more about how we can help take your tech business to the world.

Unable to attend this time? Register regardless, and we'll provide you with a recording of the webinar and any additional resources.