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Going global? Get to know your market up-close

Get inspired from kiwi businesses on how their experiences offshore were invaluable to their exporting strategy.

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Date and time:

23 May, 9:30 AM - 10:30 AM

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Going global? Get to know your market up-close

If you’re aspiring to take your tech business global, you must be where your customers are. Yes, it’s an investment of time and money. But, spending time in your potential international markets will be invaluable to developing your export strategy and product market fit.

Join NZTE and our panel of kiwi businesses who have spent time offshore in a learning capacity. Hear what they learned, what surprised them and why they couldn’t achieve the same outcomes from New Zealand.

In this 60-minute webinar, 4 kiwi businesses will share their experiences about time spent off-shore during discovery and immersion tours, you’ll learn:

· Why this is an investment in R&D that should be in your budget – whether you’re starting out, or more established

· The importance of understanding the value chain, relationships and potential partners

· How experiential learning (being there) exponentially outpaces passive learning (YouTube, articles etc)

Abi Croutear-Foy - Managing Director, AquaWatch
Daniel Kenna - Orchardist, KW Kiwi
Mark Piper - CEO, The New Zealand Institute for Plant and Food Research
Juliet Ansell - Head of Core and Resilience Innovation, Zespri International

Facilitator: Sarah Hindle - Strategic Delivery Lead - Agritech, NZTE

Why attend?
Learn why spending time in your potential international markets is critical to product market fit and export success. Be inspired by kiwi businesses who have done the same and how it changed their approach.

This webinar is suitable for both new and established exporters who are wanting to understand when to get offshore, and how to maximise their time spent off-shore.

Te Taurapa Tūhono | New Zealand Trade & Enterprise (NZTE) is proud to produce this webinar as a strategic partner of Techweek24. NZTE supports tech businesses of all kinds, big or small, to find success overseas. We provide local market knowledge, help them prepare to scale internationally, and connect them with growth capital and funding options.

Explore NZTE’s full lineup of events for Techweek24 or learn more about how we can help take your tech business to the world.

Unable to attend this time? Register regardless, and we'll provide you with a recording of the webinar and any additional resources.