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LinkedIn Masterclass

Comprehensive Masterclass for LinkedIn professionals, companies and candidates looking to expand and grow their network across the platform

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Date and time:

23 May, 6:00 PM - 7:30 PM

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Te Whanganui-a-Tara Wellington

St Peters Church Garden Room, 211 Willis Street, Te Aro, Wellington 6011

Garden Room

Paid $27.00

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LinkedIn Masterclass


In this dynamic session, we'll delve into the critical importance of developing and effectively managing LinkedIn to navigate the rapidly changing professional terrain. Over the past five years, the work landscape has undergone a profound transformation, demanding a reevaluation of leadership paradigms. We'll explore the evolving expectations placed on LinkedIn professionals in this context, shedding light on the pivotal role LinkedIn plays in managing a professional profile for sales, marketing and brand building.

The Deep Dive will provide a comprehensive overview of a typical LinkedIn user, illustrating the key stages and strategies essential for cultivating a successful LinkedIn profile. We'll address the prevalent challenge of individuals assuming leadership roles, company pages and Leveraging LinkedIn to build and maintain a powerful network. Join us to gain insights into how self-leadership becomes the linchpin in determining how leaders present themselves and effectively navigate the intricacies of the modern professional landscape. Get ready to unlock your leadership potential and thrive in a world where adaptability and resilience are the cornerstones of success!


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Maitland Waters

Digital Director

I am a digital leader with a unique blend of mobile, digital, social, new media, interactive design, and enterprise web expertise drawing from over 10+ years of experience working for a broad client base across public and private sector.  

I'm based in Wellington, New Zealand. 

Since the early days of the web I’ve been in exciting positions leading teams in a range of roles from producers, directors, software programmers, web developers, art directors, writers, and designers.   Internally, I encourage and foster team building and spirit whether we are located physically in the same office or working virtually and globally.    Externally, I’ve partnered with global ad agencies, third party software vendors and multi million dollar clients at the CEO levels.  

Over 10 years working with dozens of Fortune 100 / FTSE 100 companies as a trusted and proven digital strategist. 

Deep understanding of how media platforms (TV, Digital, Social, On-The-Ground) work together to support one strategic concept.

Robust strategic thinking skills and the ability to articulate complex elements simply

Proven ability to manage and supervise a high-performing team.

Cultivated a refined and acute understanding of how to develop, use, optimize and measure marketing across all touchpoints – TV, digital, social, on-the-ground events

Experienced in creating and delivering successful presentation materials that sell strategic marketing partnerships and the tactics that execute them (decks, one-sheets, sizzle reels, content online and offline).

Proven track records of inspiring clients with innovative ideas that deliver a robust integrated brand experience.

Deep vertical industry experience in Automotive, Healthcare, Travel and Hospitality, and Financial services.

Speaker @ Social Media Week London Speaker / Presenter @ Social Media Seminar Series @ Soho House London. (Sr Account Director / Producer).

Start up experience with venture capital funded companies fostering my entrepreneurial spirit.   

Enterprise Dashboard Widgets paper approved by Dot Gov Labs funded /piloted.

Very experienced managing internal resources and external partners.  

Global.   Business without borders.   


Produced 2x Webby award winning Tourism Destination:

Conceived and launched New Zealand's first desktop widget / gadget (TrafficWatch)

Pioneered API and mobile / app development for 

Created and participated on panels with thought leaders from: LinkedIn, Saatchi and Saatchi, Facebook, etc

Mentor/Advisor New Media Institute @ University of Georgia 

Judge Miss New Zealand