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Women in Export: Building a tech startup starts here

Explore the challenges non-technical female founders face when building a tech startup and hear advice on how to build a great product.

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Date and time:

24 May, 10:00 AM - 11:00 AM

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Women in Export: Building a tech startup starts here

Let’s suppose as a female founder you have a deep expertise in your sector; you stumble upon a problem, see an opportunity and conceptualise an innovative software solution or app. But, what if you don't have the critical skills needed to bring it to life? Where do you even start?

Female founders without coding backgrounds, can face significant challenges in materialising their innovative apps or software solutions. These endeavours frequently entail self-funding, reliance on friends and family, or business pivots, adding complexity to the risk landscape. No one wants to invest substantial sums only to end up with outdated technology.

If you’re in this boat, we hear you! Join NZTE and our panel of inspiring non-technical and technical female founders as they share their challenges, success stories, and advice on navigating the software development ecosystem.

In this 60-minute webinar, you’ll hear insights on:

· Practical steps and resources to identify a starting point, including defining your idea, conducting market research, and understanding user needs and pain points.

· Strategies for identifying and collaborating with trustworthy partners, whether it's hiring a development team, working with freelancers, or partnering with technology providers.

· Managing costs effectively, evaluating development proposals, negotiating contracts, and understanding potential hidden expenses.

· Methodologies for tracking progress, setting milestones, and measuring success indicators to ensure the software development process stays on track and aligned with business goals.

· Define what success looks like in terms of product launch, user adoption, revenue generation, and long-term sustainability, emphasizing the importance of defining and measuring success metrics from the outset.

· Common roadblocks and challenges you may encounter during the development process, such as technical hurdles, scope creep, resource constraints, and decision-making dilemmas.

· The importance of building a support network of fellow female founders or mentors who can provide guidance, share experiences, and offer support throughout the software development journey.

Aimee Lin - Technical Co-Founder and CPO, DataMasque
Lauren Salisbury - Founder, Impact Chain
Angela Lim - CEO and Co-Founder, Clearhead
Georgie Fenwicke - CEO and Co-Founder, Frankie

Facilitator: Lisarna Wynyard - Women in Export Lead, NZTE

Why attend?
If you’re a female founder building an app or software product, but don’t know where to start or who to trust, this forum is for you. We’ll share real-life examples and practical tips to help you succeed on this journey.

This webinar is suitable for non-technical female founders who are early in their journey or have been working on their product for a while but are struggling to make progress.

Te Taurapa Tūhono | New Zealand Trade & Enterprise (NZTE) is proud to produce this webinar as a strategic partner of Techweek24. NZTE supports tech businesses of all kinds, big or small, to find success overseas. We provide local market knowledge, help them prepare to scale internationally, and connect them with growth capital and funding options.

Explore NZTE’s full lineup of events for Techweek24 or learn more about how we can help take your tech business to the world.

Unable to attend this time? Register regardless, and we'll provide you with a recording of the webinar and any additional resources.