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Improve Your Online Presence With Digital Boost!

Industry Insights

By Advisor , MBIE Molly Stanbridge

1 May 2023

MBIE Blog Digital Boost

The Small Business Digital Boost programme launched in the third quarter of 2020 to help small business owners realise the benefits of digitising their business. The Ministry of Business, Innovation and Employment (MBIE) developed the programme in partnership with the private sector. The programme helps support and enable the Government's vision for New Zealand to have the most digitally engaged small business sector in the world.

Digital Boost has some exciting developments in the works! Digital Boost’s newest Checkable tool on the Educate Platform has undergone some major updates to help businesses maximise their online presence. With these new features, businesses can now stay ahead of the curve and achieve their digital goals in a constantly evolving digital landscape.

Digital Boost is also excited to announce the launch of tailored video playlists covering different industries, such as agriculture, export, construction, sustainability, and tourism. These playlists provide industry-specific guidance that can help businesses in these sectors succeed online. With these updates, businesses can be confident that they have the tools and resources they need to stay competitive and succeed in the digital world.

Join us at the Tomorrow Expo, where you can learn more about Digital Boost and how it can help you on your digital journey.

What is Checkable? 

Checkable is a one-stop digital check-up. It works by running several diagnostic checks that determine how a business' website and social media accounts are performing, as well as how easy the business is to find online. Checkable provides a score for each check and a recommendation of where businesses should prioritise their time to improve their digital presence. Check out the video below to learn more about what Checkable can do for your business!

Checkable's - "The features, functions and benefits" on Vimeo (below):

How can Checkable's new features help a business boost its online presence? 

This month, new functionality has launched including:

  • the ability to create a Google Ads campaign within Checkable, and
  • the ability to gain insight into how your website traffic is tracking with Google Analytics.

In addition to these exciting new features, Checkable also provides practical tips on enhancing a user's online shopping experience, making it an excellent tool for e-commerce sites.

Activating Checkable is easy – just sign up to Digital Boost at, enter your website address and/or social media profile details and Checkable will do the rest. 

With over 8,800 businesses already benefiting from Checkable, there's no reason not to sign up today and start improving your online presence!

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